Bristol Brigand Surf – Communication strategy audit

Take top positions and dominate the Google SERPs with high-quality pages that respond effectively to search intent.

The result of an innovative process of reverse engineering of Google serps based on analysis of the top 100 sites in the SERPs but validated by the top 10.

As a result, you’ll benefit from high-quality texts based on search intentions and the vast sets of keywords that make them up.

3 000,00

Partager sur :


Marketing Unit sans fond@3x

Utiliser vos informations marketing tels que vos benchmark concurrentiel, ou vos études sur les buyers personas, rendra redoutable vos stratégies web…

Social Media

social force sans fond

Automatiser des flux sur les réseaux sociaux des personas permet de mieux distribuer vos contenus et de mettre en place un objectif commercial de social selling.


A digital communications audit is a systematic examination of the strategies, tactics, tools, content and performance of all a company’s digital communications activities. The process is outlined below:

  1. Definition of Objectives :
    • Clarify commercial and digital communication objectives.
    • Determine what the audit should achieve, such as increasing engagement, improving the conversion rate or boosting brand awareness.
  2. Inventory and Analysis of Digital Assets :
    • Take stock of all digital assets, including websites, blogs, mobile applications, social media accounts and email newsletters.
    • Assess the current state of these assets in terms of design, content, accessibility and user experience.
  3. Analysis of Online Presence :
    • Examine the brand’s online presence to assess the consistency and effectiveness of the message across different digital channels.
    • Check SEO and search engine optimisation to ensure that content is easily discoverable online.
  4. Evaluation of Tools and Platforms :
    • Identify and evaluate the tools and platforms used for digital communication and marketing, such as content management systems, analysis tools, social media platforms and marketing automation software.
  5. Performance Analysis :
    • Collect and analyse performance data from various analysis tools to understand user behaviour and campaign effectiveness.
    • Evaluate key metrics such as website traffic, social network engagement rates, click-through rates (CTR) for advertising and email campaigns.
  6. Competitive analysis :
    • Carry out a competitive analysis to understand industry standards and identify best practice.
    • Assess how the company’s digital communications compare with those of its competitors.
  7. Social Listening and Public Sentiment :
    • Use social listening tools to gather information about what customers are saying about the brand online.
    • Analyse public sentiment and feedback to identify opportunities for improvement.
  8. Audit Report and Recommendations :
    • Compile the results into an audit report that highlights the strengths, weaknesses, opportunities and threats (SWOT analysis) in the current digital communications strategy.
    • Providing strategic and tactical recommendations to improve the company’s digital presence.
  9. Action plan :
    • Draw up a prioritised action plan based on the audit recommendations.
    • Define specific, measurable, achievable, relevant and time-bound (SMART) objectives for implementing the recommendations.
  10. Implementation and monitoring :
    • Implement recommended changes and monitor progress against established KPIs.
    • Adjust the strategy based on results and feedback for continuous improvement.

A digital communications audit should be carried out regularly to ensure that the company’s digital communications strategy remains effective and aligned with its business objectives and market trends.


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