Mirage 2000.D Surf – SEO & SEA over 6 months

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Turnkey delivery of 10 persona sites/month

Netlinking on newly delivered sites

Minimum 3-month commitment

1 495,00

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SEO (Search Engine Optimization) and SEA (Search Engine Advertising) campaigns are crucial components in improving the online visibility of a small surf school or camp with a turnover of €30-90K that wants to double its sales. Here are the expected benefits and a suggested methodology for a 6-month campaign over one season:

Benefits of an SEO & SEA Campaign :

  1. Increased visibility: A good SEO strategy will increase the school’s presence in organic search results, while SEA will place ads at the top of results pages, generating immediate visibility.
  2. Targeted traffic: By optimising for specific keywords, the school will attract visitors who are actively looking for surfing services, which generally leads to a higher conversion rate.
  3. Improved conversion rate: By improving the site’s structure and creating relevant content, users are more likely to stay on the site and register or buy.
  4. Profitability: SEO is a long-term strategy that can generate free, ongoing traffic, while SEA allows precise control of the budget and analysis of the profitability of ads.
  5. Brand reputation: A good SEO ranking helps to establish credibility, and SEA ads reinforce brand recognition.
  6. Valuable market intelligence: Analysis tools can provide data on customer preferences and market trends, helping to refine marketing strategies.

Methodology for a 6-month campaign :

Months 1 and 2: Planning and Implementation

  1. Audit SEO Initial :
    • Carry out an SEO audit to identify technical problems, content opportunities and keyword gaps.
  2. Site structure and technical optimisation :
    • Correct problems with the structure of the website, such as navigation, loading speed, mobile-friendliness and URLs.
  3. Search Keyword :
    • Search for relevant keywords with a good search volume and reasonable competition for the surfing sector.
  4. Planning the Editorial Line :
    • Create an editorial line based on targeted keywords and subjects of interest to your audience.
  5. Configuring SEA Campaigns :
    • Configuring Google Ads campaigns, including selecting keywords, writing ads and defining bids and budget.

Months 2 to 6: Execution and optimisation

  1. Content creation :
    • Regularly develop and publish SEO-optimised content that attracts and engages users.
  2. On-Page Optimisation :
    • Optimising on-page elements such as titles, meta-descriptions and header tags for existing and new web pages.
  3. SEA monitoring and adjustments :
    • Monitor the performance of SEA ads and adjust bids, keywords and ad copy to improve ROI.
  4. Acquisition of Links :
    • Start link-building campaigns to improve domain authority.

Months 5-6: Assessment and adjustment

  1. Performance Analysis :
    • Utiliser Google Analytics et d’autres outils pour surveiller le trafic, le classement des mots-clés, le comportement des utilisateurs et les conversions.
  2. SEO adjustments :
    • Make adjustments based on data, such as refining content and improving technical aspects for better SEO performance.
  3. Continuous SEA optimization :
    • Continuously review and optimize Google Ads campaigns to ensure effective advertising spend.
  4. Reports and Recommendations for the Future :
    • Produce detailed reports


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